One of the biggest obstacles I see with internet marketers is learning how to find a niche market, and then picking the right keywords in that niche to target. Either they choose keywords that are too broad and hard to rank for or they pick keywords that barely get any traffic at all. Then they’ll spend several months building a site and getting backlinks, only to get frustrated by the lack of results once they find their keywords are no good. Is this something that’s happened to you? Yeah, me too. There’s nothing worse in this business then wasting time and effort with no payback.
Enter Niche Finder, a new software tool developed by Brad Callen. It’s a really simple software that helps you to quickly identify how hard it is to rank for a particular keyword using it’s own proprietary Difficulty Score. If you are trying to find a niche to enter, it’s extremely important that you find a set of keywords that are easy to rank for. Otherwise, why waste your time build up a site that ends up getting no traffic?
How It Works
As I mentioned, Niche Finder is extremely simple. The software basically returns the same results as the Google Keywords Tool (Global Monthly searches, Local Monthly searches, etc) plus the Difficulty Score. In fact, you need to link the software to your own Google Adwords account so it can function properly. Don’t worry though, your Adwords account info is only stored locally.
Before running Niche Finder, you need to first find a niche market you want to target. Once you find a niche you think has potential, just enter your niche’s main keyword phrase into the software and hit the green Start button. The whole analysis process takes around 3 minutes long. You’ll first see related keywords returned with their search volume, then the total results column will be populated, and finally the difficulty score will be calculated and shown.
Using Niche Finder to find 'acne' keywords
On the left hand side, you’ll also see a colored icon next to each keyword that helps you quickly identify the keyword’s difficulty ranking. (Green = Easy, Yellow = Moderate, Red = Hard). Niche markets that you’ll want to try are ones with several Green keywords that get a decent amount of search volume. Although, if you do have more SEO experience, you can probably tackle some Moderate difficulty ones as well.
Niche Finder also includes some nice filtering options and all the columns can be sorted as expected. For example, you can set a filter so that only the Easy keywords are shown in the software. You can also export your results to html format so you can refer back to the results at a later time.
Niche Finder Case Study
Does Niche Finder work? Well, that really depends on whether you trust the software’s difficulty score. Since I don’t know what components make up the score that Niche Finder uses, it’s hard to say. I do have experience trying to rank for many different keywords, so I tried comparing my results with those of Niche Finder. Using my un-scientific analysis, Niche Finder’s difficulty score does seem pretty reasonable.
However, to truly test the software, I think it would be interesting to do a case study. So here’s what I’m doing. I’ve done a search using Niche Finder for the keyword ‘finding niches’.
From this list, I’m picking the following three keywords to try to target.
- find a niche
- how to find a niche
- find a niche market
I’m now going to try to rank this post for these three keywords. If they are as ‘Easy’ as Niche Finder says they are, you’ll see my post ranking for these keywords fairly quickly. So make sure to come back to this post in a bit, and I’ll update you with my results.
Niche Finder Conclusion
Overall, I think Niche Finder shows quite a bit of potential for helping marketers find a niche market to target. At first glance, the $97 price point might seem a little high, but what’s your time worth to you? If the software can help you find just one good niche (and avoid entering one bad one) I think it’s worth it. As always, Brad Callen’s products come with a 60 day money back guarantee, so there’s really no risk to trying it out yourself.
