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	<title>Josh Kotsay&#039;s Affiliate Marketing Blog &#187; Email Marketing</title>
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		<title>List Playbook Review</title>
		<link>http://joshkotsay.com/email-marketing/list-playbook-review</link>
		<comments>http://joshkotsay.com/email-marketing/list-playbook-review#comments</comments>
		<pubDate>Sun, 26 Sep 2010 06:31:54 +0000</pubDate>
		<dc:creator>Josh</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[brian evans]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[list building]]></category>
		<category><![CDATA[list playbook]]></category>

		<guid isPermaLink="false">http://joshkotsay.com/?p=1240</guid>
		<description><![CDATA[List Playbook is a membership site dedicated to teaching people how to build their lists. It&#8217;s run by Brian Evans, who you might know from the excellent blog, DailyConversions.com. List Playbook&#8217;s goal is to help you build targeted and more profitable mailing lists, even if you&#8217;ve never done any email marketing in your life before. [...]]]></description>
			<content:encoded><![CDATA[<p></p><p><a href="/go/listplaybook"><img src="http://joshkotsay.com/wp-content/uploads/2010/09/listplaybook.jpg" alt="List Playbook" title="listplaybook" width="305" height="100" class="aligncenter size-full wp-image-1251" /></a></p>
<p><a href="/go/listplaybook">List Playbook</a> is a membership site dedicated to teaching people how to build their lists.  It&#8217;s run by Brian Evans, who you might know from the excellent blog, <a href="http://dailyconversions.com">DailyConversions.com</a>.  List Playbook&#8217;s goal is to help you build targeted and more profitable mailing lists, even if you&#8217;ve never done any email marketing in your life before.</p>
<p><span id="more-1240"></span></p>
<p>List Playbook really consists of two parts.  The List Playbook Forum, and the List Building Core eBook.  There&#8217;s also a premium membership where you can get private coaching from Brian, but I haven&#8217;t tried that myself.</p>
<h3>The List Playbook Forum</h3>
<p>The List Playbook forum is still relatively new.  There&#8217;s are several different sub-forums including  <strong>General List Building, Landing Pages, Email Series, Traffic Sources</strong>, and <strong>Member Case Studies</strong>.  There&#8217;s not a ton of activity going on at the moment, but Brian does seem to answer all the questions that are asked.  If Brian can encourage some members to post some case studies on the forum, I think there&#8217;s some potential here, but so far there&#8217;s nothing there yet.</p>
<h3>The List Playbook eBook</h3>
<p>The List Playbook List Building Core ebook, is a 30-page guide written by Brian himself.  It&#8217;s a free download for all members of the site (even free trial members).  There&#8217;s actually quite a lot of useful info in this ebook, starting from the very basics of list building and moving to some more advanced concepts.  </p>
<p>If you still haven&#8217;t figured out things like how often you should be sending your emails and the optimal times to start sending offers to your list, you&#8217;ll learn it in this book. The guide is well worth reading for any marketer as it&#8217;s full of useful list building tips.</p>
<h3>Try It Out</h3>
<p>List Playbook currently has a 1 week free trial option to try out the site.  I would encourage anyone interested to signup, ask some questions on the forum, and see if Brian can help you out with your list building efforts.  Brian just did a list building webinar with <a href="http://jonathanvolk.com">Jonathan Volk</a>, so I expect to see some activity picking up soon on the forums.  If nothing else though, just join the site and download the List Building Core ebook and give it a read.  I think you&#8217;ll like it.</p>
<p><a style="color:blue" href="/go/listplaybook">Take the List Playbook 1 Week Trial</a></p>
<div class="bonus">
<h3>List Playbook Bonus</h3>
<p>Order List Playbook  using the instructions below and get over <span style="color:red;font-weight:bold;font-size:120%">$1325+ in Bonuses!</span></p>
<h4>1. How To Achieve Top Search Engine Rankings &#8211; <span style="color:red">Value: $197</span></h4>
<p>Discover step-by-step, how to get high rankings in the search engines, how to rank high for competitive phrases, AND what&#8217;s more, you&#8217;ll learn how to make great money charging yourself out as an SEO expert.</p>
<p><center><img src="/images/seorankings.jpg" alt="SEO Rankings"/></center></p>
<h4>2. Mark Ling&#8217;s Email Marketing Bootcamp &#8211; <span style="color:red">Value: $997</span></h4>
<p>Mark Ling makes 7 figures a year combined from all his sites, and his secret is his email lists. In this exclusive webinar, Mark will show you step by step how he was able to get more than 2 million double-opt in subscribers from his sites. Watch this webinar to see how exactly how to build up your list and make tons of money from your traffic.</p>
<p><center><img src="/images/bootcamp1.jpg" alt="Email Marketing Bootcamp"/></center></p>
<h4>3. My Market Samurai Keyword Research Guide &#8211; <span style="color:red">Value: $37</span></h4>
<p>Keyword research is often overlooked by most marketers, but it&#8217;s such an important concept to master.  That&#8217;s why I&#8217;ve written this short guide on how to use Market Samurai to find high traffic, low competition keywords which you can use to dominate any niche.  Follow the same method I use myself to find easy keywords to rank for.</p>
<p><center><img src="/images/marketsamurai-logo.png" alt="Market Samurai"/></center></p>
<h4>4. Backlink Flood &#8211; <span style="color:red">Value: $67</span></h4>
<p><img style="float:right" src="/images/backlinkflood.jpg" alt="Backlink Flood"/></p>
<p>Discover how an Underground Link Ninja used to rank multi-million dollar corporations for EXTREMELY competitive keywords, and how you can do the same today&#8230;  Inside you&#8217;ll learn:</p>
<ul>
<li><strong>How To Exploit Rapid Link Indexing</strong>&#8230; Get your links noticed by Google and other top search engines in hours, not weeks&#8230;</li>
<li><strong>The Correct Way To Use Parasite Hosting</strong>&#8230; Parasite hosting is not new, but most people don&#8217;t have a clue as to how to use it the RIGHT way and create a powerful linking system that actually produces RESULTS and doesn&#8217;t get flagged as spam.</Li>
<li><strong>How To Build An “Authority Wheel” That Works</strong>&#8230; If you thought linking directly to your site from 3rd party sites was enough to get the job done, you&#8217;re probably not ranking as highly for keywords as you&#8217;d like to be, and chances are you&#8217;re missing this critical tool in your SEO arsenal. </li>
</ul>
<h4>5. Instant Product + Fast Traffic &#8211; <span style="color:red">Value: $27</span></h4>
<p>If you are really serious about making money online, you should really think about releasing your own products.  This short guide shows you an easy to implement system for generating Products and Traffic with almost no work.  Really amazing stuff.</p>
<p><center><img src="/images/instantproduct.jpg" alt="Instant Product Fast Traffic"/></center></p>
<p><em><strong>I&#8217;m only giving away 10 of these List Playbook Bonus Packages so you have to act fast to claim them.</strong></em></p>
<h3>To Claim Your Bonuses, Follow These Simple Steps</h3>
<p><strong><u>Step 1:</u></strong> Purchase List Playbook Using <a href="/go/listplaybook">THIS LINK</a></p>
<p><strong><u>Step 2:</u></strong> Email your receipt to <strong>bonus AT joshkotsay.com</strong>, with the subject line <strong>List Playbook Bonus</strong></p>
<p><strong><u>Step 3:</u></strong> Wait for me to send over your bonus.  I will get back to you within a couple hours.</p>
<p>Hope you enjoy</p>
<p>Josh</p></div>
]]></content:encoded>
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		<item>
		<title>Popup Domination 2.0 Review</title>
		<link>http://joshkotsay.com/email-marketing/popup-domination-2-0-review</link>
		<comments>http://joshkotsay.com/email-marketing/popup-domination-2-0-review#comments</comments>
		<pubDate>Wed, 29 Sep 2010 02:04:38 +0000</pubDate>
		<dc:creator>Josh</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Popup Domination]]></category>
		<category><![CDATA[Popup Domination bonus]]></category>
		<category><![CDATA[Popup Domination review]]></category>

		<guid isPermaLink="false">http://joshkotsay.com/?p=1275</guid>
		<description><![CDATA[Have you seen those slick looking popups that bloggers and marketers are using to collect email opt-ins? The easiest way to do this is to use a script like Popup Domination 2.0, which allows you to create beautiful looking popups without having to hire a designer. Popup Domination comes standalone and as a WordPress plugin, [...]]]></description>
			<content:encoded><![CDATA[<p></p><p><a target="_blank" href="/go/popupdomination"><img src="http://joshkotsay.com/wp-content/uploads/2010/09/popupdomination-logo.jpg" alt="Popup Domination " title="popupdomination-logo" width="415" height="100" class="aligncenter size-full wp-image-1907" /></a></p>
<p>Have you seen those slick looking popups that bloggers and marketers are using to collect email opt-ins?  The easiest way to do this is to use a script like Popup Domination 2.0, which allows you to create beautiful looking popups without having to hire a designer.  Popup Domination comes standalone and as a WordPress plugin, so it can seamlessly integrate with any site.</p>
<p><span id="more-1275"></span></p>
<p>Before you rush out and buy Popup Domination, keep in mind that you need some sort of product to give away to entice people to join your list. This can be a free report, ebook, software product or whatever.  If you don&#8217;t have one yet, don&#8217;t bother with this script until you&#8217;ve put something together.  However, if you do, Popup Domination is an awesome way to highlight it on your site, and get people signing up to your list like crazy.</p>
<h3>Popup Domination In Action</h3>
<p>I&#8217;m going to look at the WordPress plugin version of Popup Domination, since it&#8217;s what I used.  Once installed, you&#8217;ll want to go over to your PopUp Domination Settings in your WordPress Admin.  First you&#8217;ll want to choose the template you want to use for your pop up.  The plugin comes with 7 different email opt-in templates that you can use and you can further customize each template by choosing a main color scheme.</p>
<div id="attachment_1906" class="wp-caption aligncenter" style="width: 550px">
	<a href="/go/popupdomination"><img src="http://joshkotsay.com/wp-content/uploads/2010/09/popupdomination-templates.jpg" alt="Popup Domination Templates" title="popupdomination-templates" width="550" height="271" class="size-full wp-image-1906" /></a>
	<p class="wp-caption-text">Choose From One Of The 7 Templates</p>
</div>
<p>Once you&#8217;ve chosen your template, you&#8217;ll need to integrate your autoresponder form code.  PopUp Domination works with all the major autoresponders including <a href="http://joshkotsay.com/aweber/aweber-review-why-i-use-aweber">AWeber</a>, GetResponse, MailChimp and others.  Just get your opt-in code from your preferred autoresponder and paste it in.</p>
<p>Next you&#8217;ll want to enter in the template text for your PopUp.  This is dependent on your chosen template, but most include a place to write your headline, short paragraph and show off a product shot.  If you don&#8217;t have a product graphic, you can make one easily using a service like <a href="http://joshkotsay.com/web-design/ecover-creator-3d-review">eCover Creator 3D</a>.</p>
<p>Finally, head on over to the List points settings where you can specify the bullet points highlighting the benefits of your product.  These are very important combined with your headline in determining whether you will achieve a high opt-in rate.</p>
<p>You can then configure your PopUp to display exactly when you want it to.  You can control the popup delay, and specific pages or even categories to show your popup.  This is very powerful stuff, and something you can&#8217;t really do easily using your standard autoresponder forms.</p>
<p>Once you&#8217;ve got your popup configured, set it up to go live on your site and test your conversions.  It&#8217;s very easy to split test with the plugin so make sure you do so to get the best opt-in rate percentage you can.  </p>
<p>As you can see PopUp Domination is very easy to use, and it&#8217;s one of the best ways to add good looking popup forms to your site.  If you are looking to build up your list, quickly and easily, Popup Domination 2.0 will definitely help you do that.</p>
<div class="call_to_action">
<a href="/go/popupdomination">Click Here To Try Popup Domination 2.0</a>
</div>
<p><img style="display:none" src="http://ppcpowertools.com/422/1247411588/random.gif"/> </p>
<div class="bonus">
<h3>PopUp Domination 2.0 Bonus</h3>
<p>Order PopUp Domination 2.0  using the instructions below and get over <span style="color:red;font-weight:bold;font-size:120%">$1325+ in Bonuses!</span></p>
<h4>1. How To Achieve Top Search Engine Rankings &#8211; <span style="color:red">Value: $197</span></h4>
<p>Discover step-by-step, how to get high rankings in the search engines, how to rank high for competitive phrases, AND what&#8217;s more, you&#8217;ll learn how to make great money charging yourself out as an SEO expert.</p>
<p><center><img src="/images/seorankings.jpg" alt="SEO Rankings"/></center></p>
<h4>2. Mark Ling&#8217;s Email Marketing Bootcamp &#8211; <span style="color:red">Value: $997</span></h4>
<p>Mark Ling makes 7 figures a year combined from all his sites, and his secret is his email lists. In this exclusive webinar, Mark will show you step by step how he was able to get more than 2 million double-opt in subscribers from his sites. Watch this webinar to see how exactly how to build up your list and make tons of money from your traffic.</p>
<p><center><img src="/images/bootcamp1.jpg" alt="Email Marketing Bootcamp"/></center></p>
<h4>3. My Market Samurai Keyword Research Guide &#8211; <span style="color:red">Value: $37</span></h4>
<p>Keyword research is often overlooked by most marketers, but it&#8217;s such an important concept to master.  That&#8217;s why I&#8217;ve written this short guide on how to use Market Samurai to find high traffic, low competition keywords which you can use to dominate any niche.  Follow the same method I use myself to find easy keywords to rank for.</p>
<p><center><img src="/images/marketsamurai-logo.png" alt="Market Samurai"/></center></p>
<h4>4. Backlink Flood &#8211; <span style="color:red">Value: $67</span></h4>
<p><img style="float:right" src="/images/backlinkflood.jpg" alt="Backlink Flood"/></p>
<p>Discover how an Underground Link Ninja used to rank multi-million dollar corporations for EXTREMELY competitive keywords, and how you can do the same today&#8230;  Inside you&#8217;ll learn:</p>
<ul>
<li><strong>How To Exploit Rapid Link Indexing</strong>&#8230; Get your links noticed by Google and other top search engines in hours, not weeks&#8230;</li>
<li><strong>The Correct Way To Use Parasite Hosting</strong>&#8230; Parasite hosting is not new, but most people don&#8217;t have a clue as to how to use it the RIGHT way and create a powerful linking system that actually produces RESULTS and doesn&#8217;t get flagged as spam.</Li>
<li><strong>How To Build An “Authority Wheel” That Works</strong>&#8230; If you thought linking directly to your site from 3rd party sites was enough to get the job done, you&#8217;re probably not ranking as highly for keywords as you&#8217;d like to be, and chances are you&#8217;re missing this critical tool in your SEO arsenal. </li>
</ul>
<h4>5. Instant Product + Fast Traffic &#8211; <span style="color:red">Value: $27</span></h4>
<p>If you are really serious about making money online, you should really think about releasing your own products.  This short guide shows you an easy to implement system for generating Products and Traffic with almost no work.  Really amazing stuff.</p>
<p><center><img src="/images/instantproduct.jpg" alt="Instant Product Fast Traffic"/></center></p>
<p><em><strong>I&#8217;m only giving away 10 of these PopUp Domination 2.0 Bonus Packages so you have to act fast to claim them.</strong></em></p>
<h3>To Claim Your Bonuses, Follow These Simple Steps</h3>
<p><strong><u>Step 1:</u></strong> Purchase PopUp Domination 2.0 Using <a style="color:blue" href="/go/popupdomination">THIS LINK</a></p>
<p><strong><u>Step 2:</u></strong> Email your receipt to <strong>bonus AT joshkotsay.com</strong>, with the subject line <strong>PopUp Domination 2.0 Bonus</strong></p>
<p><strong><u>Step 3:</u></strong> Wait for me to send over your bonus.  I will get back to you within a couple hours.</p>
<p>Hope you enjoy</p>
<p>Josh</p></div>
]]></content:encoded>
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		</item>
		<item>
		<title>4 Email Marketing Tips That Will Make You More Money Right Now</title>
		<link>http://joshkotsay.com/email-marketing/effective-email-marketing-tips</link>
		<comments>http://joshkotsay.com/email-marketing/effective-email-marketing-tips#comments</comments>
		<pubDate>Thu, 10 Dec 2009 23:11:04 +0000</pubDate>
		<dc:creator>Josh</dc:creator>
				<category><![CDATA[Email Marketing]]></category>

		<guid isPermaLink="false">http://joshkotsay.com/?p=3</guid>
		<description><![CDATA[The #1 way that affiliate marketers are making money online is through their email lists. I&#8217;ve been collecting emails on my sites for years, and its hands down my most consistent and profitable source of money. With SEO, you have to be worried about Google changing its algorithms. With PPC marketing, you have to worry [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>The #1 way that affiliate marketers are making money online is through their email lists.  I&#8217;ve been collecting emails on my sites for years, and its hands down my most consistent and profitable source of money.  With SEO, you have to be worried about <a href="http://www.mattcutts.com/blog/">Google</a> changing its algorithms.  With PPC marketing, you have to worry about Adwords banning affiliate accounts or Facebook rejecting your profitable ads for no apparent reason.  But with email marketing, once you have your list, you&#8217;ll always have it.  As long as you&#8217;re not spamming your subscribers and making them unsubscribe, you can continue to market to them for a very long time.  In this post, I would like to share with you 4 <strong>email marketing tips</strong>, that have helped me become a beter email marketer.</p>
<p><strong>Catch their eye with a great subject line</strong> &#8211; What&#8217;s the use of your great email promotion, if it never gets read?  Most people decide which emails to read by scanning its subject line.  If the subject line is boring or smells like spam, the email will never get opened.  Therefor it&#8217;s important to know your target audience and understand what interests them.  For example, if you have a PPC mailing list a headline like <strong>&#8220;Adwords account banned?  5 alternative traffic sources that you must try now&#8221;</strong> would definitely peak their interest.</p>
<p><strong>Build trust</strong> &#8211; Getting subscribers to opt-in to your list is one thing.  Getting them to stay on is another.  Keep people excited to be on your list by continually offering them things they want.  Examples include valuable tips and tricks, exclusive offers, or mini-courses.  If your subscribers feel they are learning something valuable from you, then they will stay on and you will build their trust.  Then once you&#8217;ve done that, it becomes a whole lot easier to market to them.</p>
<p><strong>Email regularly</strong> &#8211; You don&#8217;t want to overwhelm your subscribers, but make sure to email them at regular intervals.  If a subscriber opts in to your list, but you don&#8217;t mail them for a month, they are probably not going to remember who you are and just delete your email.  By establishing a rapport with your subscribers, they will come to expect your emails and be responsive to them.</p>
<p><strong>Keep testing everything</strong> &#8211; There are many different variables that go into an effective email marketing campaign.  You need to continually be testing to see what works and what doesn&#8217;t.  Test different subject lines to see which ones get the highest open rates.  Find out if direct linking to an offer is more effective, or just linking to a review on your own website.  It is extremely important to continually tweak your emails so you can get the most ROI from each email your send.</p>
<p>If you haven&#8217;t started collecting emails yet, you need to start doing so right away.  Once you&#8217;ve optimized your email campaigns, you&#8217;ll be astounded by the conversion rates you can get with each email.  Although it takes time and effort to set things up properly, you&#8217;ll find that email marketing will soon become one of your most consistent sources of profits. </p>
]]></content:encoded>
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